With TheDailyGreen com. Hearst is the first major magazine company to launch a consumer-oriented news and service Web site devoted to assisting consumers interested in a more earth-friendly lifestyle. Originally unveiled in a beta-version on Earth Day 2007 the full-format version of TheDailyGreen com is a mash-up between a mainstream media site and a grassroots blog-based community-centric site. Starting today the site will feature a more robust community interface as well as tools for localized content video flipbooks promo players blogs and more. TheDailyGreen com has worked with leaders in their fields including Earth911. EarthLab and WeatherBug to power many of its user-friendly applications. TheDailyGreen com has also teamed up with MSN to provide content to its recently launched MSN Green channel.
“Hearst is committed to raising environmental awareness and we’re very proud to use our editorial and digital expertise to launch TheDailyGreen com,” said John Loughlin executive vice president general manager. Hearst Magazines. “Led by Deborah Barrow its founder and the digital team assembled by Chuck Cordray vice president of Hearst Magazines Digital Media we’ve established a powerful new online brand that will enable more people to understand the importance of — and foster participation in — the green revolution.”
“Thanks to the great work of many environmental pioneers we are at the cultural tipping point of the green movement but a glaring need exists for an easy-to-use approachable resource for information geared to the typical consumer ready to adopt a more earth-friendly life,” said Barrow founder of TheDailyGreen com. “TheDailyGreen com is a site that gives people a chance to play a part in bettering their life their health their wallet as well as the environment no matter where they may fall on the green scale. Our goal is to demystify the green lifestyle and make it easier for people to begin the process in their own homes and families and in their own way.”
TheDailyGreen com will launch with five special editorial feature packages each geared to cutting edge concerns of the new green consumer. In the New Green Cuisine channel launch editorial will focus on the movement towards sustainable foods with “The Think Global…Eat Local Thanksgiving,” a combination of how-to’s recipes photo galleries and blogs that show readers how to make their own Thanksgiving table more eco-friendly. In the Green Homes channel the focus will be on safe toys for Christmas with articles including “250+ Lead-Free Toys Made in the USA,” for the millions of parents looking for toys that are safe for their kids. In the News channel the site will launch “Green Your Vote 2008,” a look at the environmental stance of the major presidential candidates powered by the League of Conservation Voters. And because going green doesn’t have to always be serious the site will premiere “My Big Fat Environmental Crisis,” webisodes starring actress and essayist Annabelle Gurwitch and produced by Hearst Entertainment. Finally. TheDaily Green com will continue its comprehensive coverage of Colony Collapse Disorder in its popular “Save Our Bees” series.
New Green Cuisine—“real food for real people” recipes developed and compiled by TheDailyGreen com food editor. Karen Berner; all based on ingredients that are healthy organic pesticide-free and not over-processed. Also. “Safe Food Watch,” covering all the latest food recalls.
Blogs—featuring more than 20 diverse bloggers at launch the best minds in the business deliver a frank and spirited eco-discourse including the likes of Chris Mooney author of Storm World: Hurricanes. Politics and the Battle Over Global Warming; Starre Vartan. AKA the Eco-Chick who blogs on fashion; Tommi Lewis Tilden whose The Green Carpet blog highlights what’s happening in the celebrity front; Peter Berley author of The Flexitarian Table; Alisa Smith and James MacKinnon authors of Plenty: One Man. One Woman and a Raucous Year of Eating Locally and others with informed commentary on topics ranging from the environment’s affect on our ecosystem (“The Beekeeper”) to raising an Earth-friendly family (“Ask an Organic Mom”) to alternative fuel and car choices (“Driving Directions”).
Weird Weather Watch—a user-generated photoblog of climate change gives backyard environmentalists and camera phone climatologists a chance to share their wildest weather observations…as well as the subtle shifts in climate they’re noticing close to home.
Green Homes—the guide to saving energy and saving money with style at home while keeping the family safe from toxins. Daily ‘Safe Home Watch’ news on all home-related alerts and recalls in the news; ‘Green Cleaning Guide’; ‘Lost (green) Arts from the Past’; ‘Green and Gorgeous’ home products and decorating flipbooks.
In addition to its community of citizen journalists. TheDailyGreen com team comprises editors and writers with a wide-range of eco-credibility and experience. In addition to 20-plus years as a senior executive at major media companies including Meredith and Primedia founder Deborah Jones Barrow has a long-time personal commitment to environmental issues through her work on volunteer boards including a stint as president of Hudson River Heritage a 501(c)(3) dedicated to preservation of the historic and natural viewsheds along the Hudson River. Joining Barrow is Dan Shapley news editor who has spent seven years on an environmental beat with Gannett News. Brian C. Howard home and eco-tips editor is the former managing editor of E: The Environmental Magazine. Karen Berner food editor has extensive experience as a chef and food magazine editor with a long online history that started with The Culinary Institute of America’s former website. Tavolo com. Photo editor. Gloria Dawson who worked for Seventeen and Allure prior to joining TheDailyGreen com also oversees the Weird Weather Watch photoblog.
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http://globalalerts.com/2007/11/07/hearst-launches-full-scale-version-of-thedailygreencom/
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